Taguchi Data Core

The engine behind smarter distributed customer engagement

Taguchi Data Core sits at the heart of our Distributed Customer Engagement platform - a powerful, built-in data layer that unifies customer data, powers real-time personalisation, and integrates seamlessly with your existing tools.

Connect your data sources, build live customer profiles, resolve dupe identity, segment audiences, and activate journeys — all in real time.

Data source integration

Realtime Taguchi APIs

Profile creation & update
Message delivery
Webhooks
Conversion Events
Web tracking events
App tracking events
External events
Partitions
Reporting events

Scheduled exchanges

Ecomm, ads & reporting

Messaging & content

No need for a standalone CDP or a stack of stitched-together tools. Taguchi gives you the data foundation and the engagement tools - in one platform.

*The Taguchi Professional Services team can tailor other custom integration options based on client requirements.

Profile unification, audience builder & insights

From data to real-time customer engagement

Data Ingestion and Schema Validation

Data Core ingests data from all your sources to build live customer profiles. It then activates that data across journeys, personalisation, and analytics - while continuously enriching and pushing data back to your ecosystem.

Identity Resolution and Deduplication

Taguchi applies configurable deduplication rules to identify and merge duplicate subscriber profiles across data sources, using external ID matching as the primary key. This ensures that when data arrives from multiple sources (e.g. a CRM, a ticketing platform, and a web form), it is consolidated into a single, accurate subscriber record rather than creating duplicate entries that would dilute segmentation accuracy.

Audience Creation and Activation

Once data is unified, Taguchi’s real-time segmentation engine allows audiences to be built and managed automatically using any combination of profile attributes, behavioural data (opens, clicks, purchases, page visits), engagement scores, geographic data, and predictive CLV models. Segments update dynamically as data changes — no manual list management is required.

Profile unification

Taguchi's Unique Subscription Enforcement automatically ensures only one profile per phone number stays active on your list, with a daily batch clean-up for existing duplicates.

You can do this for email too, or a mix of both. For example, if a contact has two profiles - a work and personal email, both linked to the same mobile number - you're not sending duplicate SMS messages. One customer, one identifier, one message .

Audience count and performance

Taguchi automatically refreshes your audience daily, identifying all subscribers who meet your defined criteria.

This provides a clear, up-to-date view of audience size, behaviour, and how membership evolves over time - helping you track performance and uncover trends with confidence.

Define your audience

Audiences enables you to build dynamic, reusable subscriber groups that simplify day-to-day targeting and streamline journey logic.

By reducing the complexity of target expressions, they minimise effort and the risk of human error while empowering CRM teams with greater control to refine audience rules - such as purchase frequency exclusions - without relying on other teams.

High impact use cases

Audiences can be applied across a wide range of high-impact marketing scenarios, helping you target with precision and relevance.

Common use cases include, grouping by:

Loyalty program tiers
At risk of disengaging, based on their purchase history
Sales value is rising or falling relative to their usual behaviour
Primarily engages via website vs. app

Unlock high value audiences

RFM (Recency, Frequency, Monetary) fields allow you to build audiences based on how recently a customer engaged, how often they interact, and how much they spend.

This approach moves beyond basic segmentation to identify high-value, at-risk, or loyal customers with far greater precision. By targeting based on real behavioural and transactional data, you can deliver more relevant messaging, improve engagement, and maximise customer lifetime value.

It also enables smarter prioritisation. ensuring your efforts are focused on the audiences most likely to drive impact.